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A few days ago, a central-level media research company in Beijing, Shanghai and Guangzhou to do about the sports brand market research, surveys allow consumers to Nike and Adidas humane compared, the results Adidas in the eyes of consumers is a mature male the image, and the image of Nike is a young athlete, in adolescents market share ??????? to be more. The report shows that the vast majority of consumers believe the brand Li Ning Li Ning also the spokesperson. From several brand image promotion to compare, Nike more emphasis on athletes, it adopted a strategy to promote the image pyramid. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. Nike's brand image promotion in China is undoubtedly very successful, from shooting many Chinese basketball fans, dunk and even chewing gum demeanor both Jordan and Nike basketball market advocate general goes. Li Ning as a considerable international influence of athletes, naturally has a high brand value, but as a brand spokesperson, and fairly incomplete, it will be mistaken for a gymnastics supplies professional brand. So, since 1999, Li Ning Company on the series hire Qu Ying and Li as its spokesperson, trying to pull it from the Li Ning brand of personal image, and take market-oriented "fashion" line. From the long-term strategic point of view, this is undoubtedly a wise choice. Adidas has been playing from the beginning mature male image, so the customer base is relatively simple. Adidas took advantage of Jordan retired, Nike's expansion stagnated gap began to adjust strategies. It replaced the three trefoil symbol bars, even more stylish. In addition, adidas branding mistakes to make up for the year, enabled the Lakers' Kobe Brya cheap air jordans online nt? Bryant consumer groups competing for teenagers, these strategies so that its sales were picking up. Emotional achievement winning the first brand in the Athens Olympics last year, Liu Xiang, always remember that people in a cross, while historic, "the laws are made to be broken," advertising also achieved great success, so deeply imprinted in the Nike people's minds. May Nike and "China Air" the hand is no accident. Liu Xiang still unknown early in time, it has been incorporated into the Nike vision, and recommended alumnus Li Tong (when Nike signed Athletes) under late May 2004 had contact with Nike. Michael? Johnson was invited to China, Liu Xiang felt Johnson was in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, through public relations and networking, the Chinese team to Athens 10 days ago launched advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time to a national audience to provide a comprehensive understanding of Liu Xiang's platform. One industry experts at the anatomical success Nike said: "Nike does not sell shoes, only marketing emotion!" The so-called emotional marketing, is the difference between personal feelings and needs of consumers as the core of corporate brand marketing strategy, by means of emotional Packaging emotional marketing, advertising emotion, emotion reputation, emotional design strategies to achieve business objectives. Classic Nike athletes closely when said Jordan, from 1985 has been 20 years since the signing, Jordan shoes have also been developed to "18 generation", go to China this year, Nike Jordan again for hig cheap air jordans h school league championship awards. Jordan endorsement of Nike products, to convey to children the concept of basketball players, deepen their longing for basketball. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Just 10 years of work experience in the Nike Pan Jianhua, said: "Sport is the emotional nature of business, is that people's excitement sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, and such. The effect is almost zero, because the consumer is very forgetful. If the company selected image associated with their motion, should serve as a long-term investment. "Localization is the key to competitiveness, of course, Nike as an international brand, to seize the domestic market, ultimately facing a localization issue. From the market situation, Nike launched in early 1999 100-400 yuan low-priced clothing and a variety of sports shoes market strategy has died down. Nike market failure in this regard is planned; on the other hand also shows that Nike did better adapt to the domestic consumer spending and consumption habits and market operation mode. According to some domestic sales agents reflected in the Chinese market, Nike, Adidas, and some international brands of production and marketing is basically copying the mode of operation of the European market and can not add a single, reduced orders, withdrawals, not very strong for strength Domestic sales agents, the risk is too difficult to bear, which undoubtedly hampered the development of international brands in the country. International brands in the domestic research, production, marketing personnel localization is the key to their future victory. Sporting goods market for consumer feedback to its corporate style designs to market adjustment proces air jordan 11 space jam for sale s is too slow, but also obvious drawback of these international brands.created Gel-Lyte "Rio" after the series, ASICS Tiger recently brought a whole new "Veg-Tan" don't pay attention to the series. In a series of brand classic GEL-Lyte III and GEL-Respector as the blueprint, which GEL-Lyte III; selection of wine red suede upper collocation mesh material to build, and GEL-Respector with black uppers appear, in addition, two colors are used as nude minutiae compose, and impose on the tongue as a brand of vegetable tanned leather the logo, collocation of white midsole and outsole is khaki. -- -- -- -- -- read -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! this is one of the most attractive Hairstyles for girls! Zhou Bichang can do more to get involved in the marathon jerseys match! Sexy and unassuming you may have overlooked - - - - - - - - to the tide recommended - - - - - - - - - 〈 /.Dickies, founded in 1922, is dedicated to producing high quality uniforms and 89 years of professional clothing experience, making it well versed in the essence of American clothing culture. In 2008, Dickies officially entered the Chinese market, leading an American style leisure trend, and gradually received more and more young people's love and support. This summer, Dickies directly introduced the European version of the plate, for the first time in the Chinese market to introduce their own shoes, and named "STANDARD", intended to "classic, stylish, comfortable accommodation."".Speaking of the UK, "tea" can be said to be one of the keywords can not be ignored. In order to let the British Jane If this arch salute Choi traditional tea culture cheap foamposites , NEW BALANCE recently launched a special classic British tea-themed Made in England 576 "TeA.PC" series. adopt similar and Earl Grey Tea, mint tea and English Breakfast tea (3) of this British often drink flavored tea, green tea, strong colors, Zi Hui and rust-brown to lay out for the retro contour 576, it is a series of shoe shall continue to use the high-quality suede, nylon mesh material signs lumber set, and equipped with a top-ENCAP cushioning system. The details, the designer will be changed to a similar standard tongue presented in the form of tea bags, and represented by tea products are labeled, as other tea related elements and essential British flag, then appeared on the heel and insole parts, shoes, fans may be interested in 24 Kilates Barcelona and other retail outlets acquired. & nbsp;Miami SHOE GALLERY announced a joint cooperative store and NEW BALANCE MT580 LE TOUR DE MIAMI "shoes. The design inspiration from the "Tour de France" tour de france. SHOE GALLERY to build a Miami area element bicycle shoes. The original seems bulky MT580, the modified light water repellent material, in the end also uses REVlite technology. The color, bright royal blue is full of South Coast style. Please watch the promotional video, and notice the release date is November 22nd. This year the BHM series is also commonly known as the black month series have been exposed, love friends also believe that has been started. However, before the Jimmy Butler and Mike Conley personally with Air Jordan 31 black month version once again aroused concern many shoes. This pair is currently no commercially available information Air Jordan 31 black, vamp with black and white, golden details highlight liquid texture pattern eye-catching heel at. Can be said to be the highest value of the recent Yan a pair of Air Jordan 31. It is a pity because no official public cheap jordans for sale ation of the relevant details, whether the sale is still a question. You may wish to follow our report.Continuation of 2006 wonderful, 2007 of the fashion tune has played. 2007 China International Footwear Fair Spring Exhibition on March 25th ~ 27 in Beijing Hua Bin building. Italy shoes with consistent exquisite workmanship and high-grade fabrics, staged a strong Italy style shoes show. according to the organizers, the Italian side of this spring exhibition quite good. By the Italian government to organize brand-name shoes enterprises, including ACCADEMIA, BALLIN, FRANCO, COMPAGNUCCI, DIBRERA, FIORE, SAS? SETTI and other world famous brand enterprise 20, 2007 China grand debut International Footwear Fair Spring exhibition. Chinese as the largest consumer in the world and the world's largest producer of shoes, the market is very attractive, on the occasion of the machine, and Chinese enterprise agents, processing and other customized interview cooperation, China for enterprises, but also a cooperation with the Italy footwear enterprises of excellent business opportunities. at present, Chinese manufacturing shoes already accounts for more than half of the world market share. Organizers expressed the hope that through the China International Footwear Fair, let the world understand Chinese shoes, but also to Chinese shoes to the world, the establishment of China shoes alliance aircraft carrier. (Editor: admin)Retro flavor of the Nike Air Zoom Spiridon before running once again usher in a new design, new OG adhering to the original design in 1997, but will replace the grey mesh into a more assertive blue, combined with a more lightweight design presentation. item: 876267-400Price: Nike-Zoom-Spiridon-Ultra-Regal-Blue.jpg (270.17 KB, download number: 4) download Nike Air Zoom Spiridon Ultra Regal Blue 2017-3-28 10:42 upload Nike-Zoom-Spiri cheap jordans don-Ultra-Regal-Blue-3.jpg (487.96 KB, download number: 3) download Nike Air Zoom Spiridon Ultra Regal Blue 2017-3-28 10:42 upload Nike-Zoom-Spiridon-Ultra-Regal-Blue-4.jpg (234.78 KB, download number: 5) download Nike Air Zoom Spiridon Ultra Regal Blue 2017-3-28 10:42 upload Nike-Zoom-Spiridon-Ultra-Regal-Blue-1.jpg (225.49 KB, download number: 4) download Nike Air Zoom Spiridon Ultra Regal Blue 2017-3-28 10:42 upload Nike-Zoom-Spiridon-Ultra-Regal-Blue-2.jpg (220.56 KB, download number: 3) download Nike Air Zoom Spiridon Ultra Regal Blue 2017-3-28 10:42 upload Nike-Zoom-Spiridon-Ultra-Regal-Blue-5.jpg (10is enjoying the "May Day" holiday, and don't forget to peek at this weekend's shoe sale list! after reading, tomorrow immediately to the store, try shoes ~ Nike KD 7 "Flight" color: dark green / Black / Green / red / grey MINT number: 653996-005 offer price: $150 Nike Kobe 10 "Flight" color: White / Black / green number: 705317-308 offer price: $180 Nike LeBron 12 "Flight" color: Silver / yellow / black number: 684593-080 offer price: $200 Nike, Air, Trainer 1, Mid, PRM, QS, Jerry, Rice, color: White / Black / gold number: 607081-101 offer price: $120 adidas Crazylight, Boost 2015, "Rookie, of, the, Year" offer price: $130 , Adidas, J, Wall, 1 color: Black / Green / orange / White / pattern offer price: $115 Saucony G9 Shadow 6 "Mint Chocolate Chip" color: Mint Green / black offer price: $120 , Adidas, adiZero, Prime, Boost, Avengers, color: gray / fluorescent green Fila MB color: White / Black / red offer price 〉 "ordinary" is a classic symbol of Shanghai district and the life of the community, there are a number of communities, people living in these communities have a lot in common. They work together, live together, live together and grow up, and represent the strong family concept. "Door handle Shikumen" are carved lion pattern, a symbol of prestige and status, which is the symbol of Lebron. "Nanjing road", which has Chinese traditional heritage, has always been the representative of Puxi, showing the lively and bustling "old Shanghai", representing the past of Shanghai. By contrast, "the Bund" and "China Pavilion" represent Pudong and the more urban side, representing the future of Shanghai. The "Akron" (Akron) and "SVSM" tables on the shoe collar represent Lebron's hometown and high school basketball team, and these two elements have a great influence on him. This pair of shoes is to express the ancient and modern Shanghai as a whole and a city with many ways of life. 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Ltd. Fumao record 590 million yuan of output value last year. As with Huida fashion, fashion Fumao, overseas Chinese funded enterprises play an important role in the industrial economy in Hanjiang District of Putian City, especially the LED protagonist in the billion enterprise in". According to the District Economic and Trade Bureau of statistics, in 2006 the total output value of 100 million yuan enterprise 53, a year-on-year increase of 14, a value of 15 billion 100 million yuan, of which overseas funded enterprises accounted for 42, the output value of 12 billion 700 million. Hanjiang in Fujian province is the famous hometown of overseas Chinese, in recent years, the hometown advantage and give full play to increase investment, improve the investment in Industrial Park Based on the Putian high tech Zone as a platform to do everything possible to introduce overseas, Taiwan industrial projects settled, and industrial projects to completion of production for China "" and to foster the development of new scale industrial enterprises. In the past three years, included in the Hanjiang District track inspection of 200 key construction projects, there are 80% overseas Funded Industrial projects. in the area of industrial projects to pull boost billion enterprise "Tim" at the same time, the district actively guide overseas funded enterprises through the implementation of technical innovation and industrial clusters to build "strong body". In recent years, the funds invested by the overseas Chinese and Taiwanese enterprises in the region are at least RMB 800 million yuan annually, including 916 million yuan in 2006, and more than 80% of the scale enterprises have joined the ranks of technological transformation. The technical transformation of overseas Chinese and Taiwanese enterprises in this area has changed to the mode of independent innovation, and large-scale enterprises have built their own technology centers, which greatly enhance the core competitiveness of enterprises. Sunway electronics in Putian, Hongkong, Shenzhen has a technology center, Putian technology center has only a calculator and game products, mobile phone products, COG / TAB screen module products such as the six major categories of product development, the average every day to develop a new product last year Xinwei electronic output has reached 880 million yuan, Fujian province has become the industry leader in electronic. Technological transformation has made the region's overseas Chinese, Taiwan funded billion yuan constantly bigger and stronger, the current annual output value of more than 300 million yuan, there are 15 enterprises. in the investment process, Hanjiang District also careful planning, introduce and cultivate a group can provide supporting downstream projects for the existing advantages of overseas Chinese funded enterprises, to help them build a distinctive and close links, promoting industrial cluster ability. Taiwanese enterprise in Lai Fung shoes, new shoes, shoes, fruit Fu Hanjiang shoes, shoe-making enterprises as the leading shoe Venus now led the three hundred or four hundred Putian shoes, shoe mold and other supporting enterprises, has led a big scale industry in large enterprises, shoe manufacturing industry last year to create a value of 6 billion 420 million yuan. The Taiwan yong'en group to create the "Daphne" brand fashion shoes last year in domestic sales exceeded 1 billion 700 million yuan. (editor in chief: admin)As a member of item: 308497-106Release date: